|
|
|
|
|
|
Push your business results to their highest levels with Fletcher/CSI expertise - unequalled in the industry.
Let Fletcher/CSI improve your peace of mind and business performance with our unique, unequalled service solutions. Our skilled professionals are constantly evaluating the best methods and means of getting the most valuable competitive information in your hands. When you draw on the expertise of our extensive team, you make a giant leap forward towards reaching your business goals.
Research Methodology
Fletcher/CSI Healthcare data collection and analysis methodology relies on intensive primary and secondary data collection followed by a thorough analysis of all data collected.
One essential aspect of the Fletcher/CSI Healthcare global methodology is our ability to identify and interview key decision-makers, influencers, and knowledgeable informants who provide accurate data. Primary data sources account for the majority of all our information.
Key to the accuracy of our studies is our multiple contact strategies with crucial individuals both within and outside the competitor environment. This approach allows us to cross-verify the data we collect and creates a basis for comprehensive analysis. Our analytical process collects and transforms scientific, clinical, market and industry data into actionable strategic insight into your competitors' activities.
Flexible Service Options Tailored to Meet Your Needs
Research issues can range from clinical trial analysis to life cycle continuation plans. Sample studies include:
- Clinical trial development plans /protocols/trial results
- Regulatory filing status and anticipated launch dates (U.S. and global)
- Formulary approval and managed care initiatives
- Marketing/licensing and partner alliances
- Marketing messages and activities, such as conference presentations, OL development, CME, detail messages, DTC campaigns
- Sales force size, structure, product positioning and physician targeting
- Monitoring physician reaction to new product introductions, new formulations and indications, new delivery devices and new clinical trial results
- Life cycle strategies, such as new formulations, indications, and delivery mechanisms
- Manufacturing issues, such as plant expansion plans and plant shutdowns, which may result in threats or opportunities
Customized Studies
Fletcher/CSI provides customized studies on issues most critical to your success. Whether you need information on specific competitors or therapeutic areas, our studies range from researching ongoing clinical trials to life cycle continuation strategies. Our specially designed studies allow you to acquire critical competitor and market knowledge-centered on key topics that are of most concern to you.
Competitor Monitoring Research
Interested in monitoring your competitor's activities on an ongoing basis? Fletcher/CSI's dedicated team of experts is ready to serve. Our approach allows you to rest easy, knowing an early warning system is in place that helps you anticipate competitor moves, allowing you to set forth winning strategies.
Ad-hoc Research
Fletcher/CSI can provide you with answers to ad-hoc questions as they arise. Whether you require in-depth analytical analysis of specific market segments, clinical trial activities, or are under the gun to get answers to immediate questions, your dedicated Fletcher/CSI research team is there to ensure you receive the intelligence you need when you need it.
Medical Conference Insight
Fletcher/CSI attends medical conferences on your behalf to collect medical, industry and competitor intelligence that is difficult for your employees to collect on their own. Our customized medical conference research and analysis seeks to answer questions to key competitive issues and questions. Each research team is uniquely skilled at capturing a breadth of market and competitor perspectives and insights that are highly valuable to sustaining competitive advantage.
To access a list of upcoming medical conferences,
click here.
Physician Studies
Obtaining opinions from the physician marketplace can be critical in formulating your own offensive and defensive strategies. Whether it involves obtaining a physician's opinion on the likelihood of marketplace acceptance of a targeted compound, or gathering competitor detailing intelligence, Fletcher/CSI provides you with critical information from opinion leaders, clinical trial leaders, practicing physicians, hospitals and others in the medical community.
Corporate Benchmarking
Fletcher/CSI delivers accurate, unbiased market intelligence that enables senior management to make better, more informed decisions. Whether we are benchmarking organizational structures or processes, Fletcher/CSI provides our clients with an accurate method of comparing themselves against other similar companies in their industry.
Competitive Intelligence Process Consulting
Strategic planning, strategic communications, tactical implementation and management buy-in at all levels all play an important role in the successful integration of competitive intelligence. We can assist you in developing an effective competitive intelligence collection, analysis and dissemination process. Our approach anticipates competitor activities, which in turn allows you to establish an early warning process, keeping you well ahead of the competition.
Sales Development Consulting by SalesIQ - A Division of Fletcher/CSI
Improving an organization's bottom-line through improved sales performance, requires a strategy that focuses on competitive positioning, effective selling skills, targeted marketing, prospect pre-qualification, and lower sales costs. SalesIQ's mission is to provide the intelligence and insight necessary to support these types of initiatives. SalesIQ services include prospect pre-qualification and lead generation, win/loss analysis, client satisfaction surveys and reviews, and quantitative market analysis.
Ready to Serve
Fletcher/CSI can to do all this and more. We are ready and eager to go beyond your expectations. Our skilled professionals can help deliver the competitive services and solutions you need to push your business results to their highest levels.
For more information, please click here or contact Cinda Steele, Fletcher/CSI Healthcare Practice Leader phone: (610) 361-1209 email: csteele@fletchercsi.com or contact Fletcher/CSI at (802) 660-9636.
|
|
|
