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Frequently Asked Questions
What is competitive pharmaceutical/healthcare intelligence?
Why use competitive intelligence?
Who should use competitive intelligence?
What types of competitive intelligence can a life-science company obtain?
How does the life science industry use competitive intelligence?
What is competitive pharmaceutical/healthcare intelligence?
Staying ahead of the competition, predicting their next moves, and understanding their latest launch plans represents one of the greatest challenges you face. To meet these demanding challenges, many of today's leading pharmaceutical, biotech, medical device and consumer products companies employ competitive intelligence tools and resources to objectively guide them in making well-informed decisions. Competitive Intelligence methodologies seek to find unbiased, actionable answers to your competitive issues, gathering "publicly available" intelligence from medical conferences, databases, and most important, people involved in the medical and healthcare communities that have first hand knowledge of activities surrounding particular therapeutic and healthcare settings. With Fletcher/CSI Healthcare, you can have the most up-to-the-minute insights direct from the source — delivered to you in a concise, easy-to-understand format.
Fletcher/CSI Healthcare, a world leader in competitive intelligence, gathers and analyzes the most current competitor and market intelligence available today. Why rely on outdated databases and historical trends? With Fletcher/CSI Healthcare you can have the most up-to-the-minute insights direct from the source-delivered to you in a concise, easy-to-understand format
Why use competitive intelligence?
Successful business decisions result from the wealth of information you can expect from the in-depth insights and wide-ranging factual data supplied by Fletcher/CSI Healthcare. Our team of dedicated experts and our extensive network of industry insiders and medical specialists collect and analyze an abundance of information to provide you with the best intelligence available today.
Intelligence gathering is essential for developing a sound strategy, competitive positioning and establishing a superior competitive edge. Producing the business results you seek becomes much more achievable and realistic when you have the comprehensive evidence-based information you need, furnished by a world leader in competitive intelligence.
Who should use competitive intelligence?
Since 1988, we have helped the life science industry make important business decisions by delivering the comprehensive, current competitive intelligence required for support in:
- Strategic and acquisition planning
- New business development
- Alliance management
- Research and product development
- Marketing and market research
- Brand management
- Managed care
- Sales force and senior management
- Manufacturing and product fulfillment
What types of competitive intelligence can a life science company obtain?
Fletcher/CSI Healthcare can gather and analyze both strategic and tactical intelligence centered on:
- Trial protocols on ongoing trials, projected endpoints and key messages resulting from trials as well as anticipated presentations of trial results
- Timing projections for regulatory filing and product launch (U.S. and global)
- Managed care and pricing strategies
- Marketing and product positioning initiatives
- Strategic alliance positioning initiatives
- Sales force size, structure and makeup including projected personnel shifts
- Product detail position placement, physician focus and product message by physician or medical segment
- Physician and opinion leader development activities
- Medical conference intelligence
- Competitor reaction appraisals
- Physician insight regarding developing compounds and detail messages
- Product life-cycle continuation plans including new formulations, indications and delivery devices
- Generic threat analysis
- Strategic planning due diligence for M & A and licensing
- Corporate benchmarking analysis
- Sales intelligence
Improve your bottom line with the effective tools supplied by a focused competitive intelligence approach.
How does the life science industry use competitive intelligence?
Our intelligence insight allows you to:
- Increase knowledge of competitor threats and activities
- Minimize surprises and anticipate changes in the market
- Identify new opportunities and take advantage of competitor vulnerabilities
- Make decisions on accurate data versus incorrect assumptions
- Investigate market rumors
- Benchmark clinical trial plans against competitors' trials
- Obtain key physician and medical leader opinions regarding new product developments
- Benchmark existing tactics, programs, and processes
- Learn critical company details before purchasing or licensing consideration
- Set forth winning strategies, develop more business, and boost existing business results
Look to Fletcher/CSI Healthcare for all your competitive healthcare intelligence needs. Whatever your competitive situation, we have a solution that is right for you. Our full range of current, informative, leading-edge solutions will provide insightful answers to your most demanding competitive issues and questions.
For more information, please click here or contact Cinda Steele, Fletcher/CSI Healthcare Practice Leader phone: (610) 361-1209 email: csteele@fletchercsi.com or contact Fletcher/CSI at (802) 660-9636.
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